The history on the LEGO business begins in 1932 when ever Ole Kirk Christiansen, a Danish father, decided to start up a business trading his wood made toys door to door in his town of Billund, Denmark. He referred to as his new business “Lego” — a combination of two Danish phrases, “leg godt, ” which ensured “play well. ”
In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system for the purpose of coupling the plastic stones that would in the future become often known as PROFANO “Automatic Joining Bricks. ” The invention allowed LEGO to create more diverse and sophisticated toys.
After that, LEGO expanded it is offerings and began to focus on both small children. It produced a line of “Minifigures” in the mid-1970s that integrated human shapes with posable arms, and in addition marketed rings sets meant for young girls.
Some other expansion in 1979 saw the development of LEGO Space sets, discover astronaut minifigures, rockets and spaceships, amongst other popular themes. In 1999, the https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr LEGO Group entered the Star Wars market, launching places featuring the X-wing fighter and WRAP Fighter.
When the company grew, it required to increase its ability to expose new products quickly and effectively. To this end, it hired management manager Jorgen Vig Knudstorp.
This individual helped the business cut down on inventory and reduce creation time. He encouraged this company to build relations with key toy corporations, including Aim for, Wal-Mart and Toys ‘R’ Us.
He also announced LEGO Options, an online community where admirers could send proposals for new Seglar sets they will wanted to find out produced. This kind of allowed LEGO to test the appeal of new ideas and gain feedback prior to committing to all of them.